Modelling- Media, Minds, Bodies

Models And Modelling


(Guess that’s why we need media and communication) 

After attend this week’s lecture, I felt like my major has changed from media degree to science degree. It’s kindly true that when talk about “advanced media”, it is not just talking about how media usage has related to everyday life, but more importantly we start to deeply analysis why do we use media like this? What is the reason and how functionally media impacted on us? Like Andrew mentions in the lecture, a lot of our thinking or engagement with the world is in fact modelling. Certainly, media and communication often informs of Mind. And, communication and media can not be existed without the mind processing. When we look at the media modelling, we question about what do the model do or stand for, what sense of self, cultures, societies, technologies, techniques,kinds f thinking, feeling or people do these different procudures? Like when i write this blog, what kind of structure am i using, am i modelling myself? Do i have feeling attached to it and what kind  of technologies/channels/ media platform i have chose to connect to the societies and let other readers to “Decode” my information or thoughts? The interesting part is that I don’t think I’m modelling myself for writing this blog, but in somehow all of those words appear in lecture make sense, we are always living under a model, with the thinking process,and taking actions and then framed it in oder to control the context.

Mata-modelling- Main four groups of models

The definition of behaviourism is refer to reject metalism, or nor caring the mind, but experience it first. Animal examples examines the different result of conditioning, and the question was brought out, if animal could be trained, why not human? So the humans, had to be simultaneously like animals(behaving on reflex). So I start to look into the regulation of these four models, and found some interesting pictures online, and I realised we actually drew a similar mind map as the one I found. 

So, what I understand about this four group of models should be like this: Behaviourism <–> Cognitivism (should be double arrow, because without consciousness / thinking process -there is no behaviour), then it towards to the actions (inputs and outputs, representation, perception and action), so the mind back to the Cognitivism. Cognitivism becomes the mind is questioning of inputs, a processing of these inputs and outputs. Andrew mentions that the processing is often thought about like a kind of processing code, r symbols or representation. So we choose the medium/ technologies to input our mind/thoughts, and then input the ideas to one or others, and then experience the same feedback or different feedback from outside of the models. So it looks like: Natural states(the behaviourism–> rational states( Cognitive/technological determinism)–> contructvism (construct our experience outside of given models or frames). The following photograph is an example of analysing a” learning framework”, the example of the leaning model applies on the four main groups of the models

Image   Image 


Memory is/ needs to be dynamic ?

Another interesting point from this week’s reading is from Wendy Hui (2011), she argues about how new digital media and memes memory defining a role in today’s media society. She believes that digital media sometimes are highly unreliable sometimes, but human memory machine memory so well that everything becomes programmable. From her reading, I read and think more than that. She mentioned that people starts to use digital computer instead of calculator, and traditional broadcasting media, such as memorable but the new media is in the contrast of memorable, but helps users to memorise things. I mean it kindly make sense that the encourage of using digital computer or calculator, makes us forget about the mathematic formula which we used to learn when were in middle school. It is hard to say whether is a good thing or not, but it’s more like an new revolution of the new media society changes the way we used o have. Another point was mentioned in there, “future as future simple”, because the expandable memory helps people to remember the human memory. I mean who doesn’t use iPhone or other mobile phones to write down what do they need to do in the incoming days or weeks? Or we should ask who is still carrying a printed A6 notebook around and tick what they have done or what they need to do later? It’s all kindly switched to digitals, and the problem is people may reply on this without conscious. One day, people will suffer frustration if the digital media disappear. For my point of view, the memory only can be called as memory, if the human brain still remember it? my point of argument is expandable memory can help us to remember what we do not remember, it can help us to recall the memories. However, what if we do not even remember we put the “notes” on our phones, we forget we use the expandable or digital memory to help us to memorise? So the memorise does not even exist, i guess? So, I think our brain certainly work with the modelling, and the controlling of the modelling, helps us to encode our information or prepare our mind well, in order to choose the right technology to transparent the information to another side, in order to let them decode our information and understand the each side. For “moving the memory”, people are changing the way they memorise things, but certainly sometimes digital memory can not be replied on. 



Kyong-Chun, Wendy Hui (2011) ‘The Enduring Ephemeral, or The Future is a Memory’ in Huhtamo, Errki and Parikka, Jussi (eds.) Media Archaeology: Approaches, Applications, and Implications. Berkeley: University of California Press: 184-203


Learning modelling  :


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